Author: Marcia A. Reed-Woodard
Written For: Black Enterprise
Resource: The Art of Business Seduction by Mark Jeffries
In today's ultracompetitive marketplace, succeeding in business has never been more difficult. "Every professional needs something that gives him a leg up on the competition and allows him to come out ahead in any situation,” says author and executive coach Mark Jeffries. In his latest book The Art of Business Seduction (John Wiley & Sons; $22.95), Jeffries writes that one's power to attract, entice, and win over others can be the difference between success and failure in this current business environment. Business seduction, he says, is the process of convincing bosses, clients, and co-workers that you are the professional they want to do business with.